Though last week was our last scheduled info session, we know many of you just couldn’t make it and so we wanted to share about the 2023 Parade of Homes here. You can download the full Presentation Here – or download the Parade Packet Here.
As always the info sessions start with a word from our Parade Partners. This year we have 16 members who are giving discounts/savings/or rebates for Parade of Homes Builds. You can learn about all their deals here.
- Resourceful Home Building Magazine
- Website & Social Media Marketing
- Incredible Traffic – All year long
- Around 13k publication reads physically & digitally
- Physical tours 500-2000 folks
- Virtual tours over 33,000 views in the first 30 days!
- Partner Program Savings & Offers
- Dedicated Advertising Campaign
- Recognition & Awards
- Quality Leads for Years to Come
Early Bird Deadline ( May 22 ) $2500
Main Deadline ( June 26 ) $2975
Last Minute Deadline ( July 17 ) $3450
– All Renewed Spaces, Coming Soon, and Communities are due by July 17th
NEW CONSTRUCTION – COMPLETE REMODELS – OCCUPIED OR UNOCCUPIED
From August 2022 – October 2023
In this space we discuss the layout of the page in the Parade of Homes Magazine and what type of information you should expect to appear in print and online. Beyond the information on the printed page itself other information is necessary and can be found on Page 2 of the Parade Packet.
- Rendering Info (colors/materials)
- Certificate of Insurance
- Site Photo
- Signed Builder Participation Agreement
- Level of Completeness Verification
- Occupancy Waiver (if applicable)
- Entry Fee based on Deadline
- Elevation or Perspective
Similar information is outlined for Remodel entries, Coming Soon, and Communities.
With Marketing, we have been working on expanding our Parade of Homes reach to other areas. In the past we have advertised with Our State Magazine on a State level. Locally we have utilized the Citizen Times, BPR, AVL Today, iHeart Radio, and other digital marketing. We are always looking for ways to get more people at the homes, please let us know if you have additional suggestions.
On top of the above, we also push a heavy social media campaign where every entry gets their own high light directing followers back to their page. This is very dependent on the finish level of the home, the imagery the builders supply, and whether your home is in-person or virtual only.
There will be an in person event for all Participating Builders and Associates to have a live auction for the cover and back cover! Featured Builder will be chosen at this event as well. The event is planned for JULY 20, 2023 [discrepancy in the presentation] . Any of our Builder Member (whether participating in the Parade or not) can buy a $100 Raffle ticket to be the Featured Builder. Winners get a variety of perks including tickets to the Awards Gala, and directory logo upgrades.
To Learn even more about the Parade of Homes Download the full presentation here. Or visit ParadeofHomesAsheville.com.