Our team has been recognized for its outstanding Instagram with an Award of Excellence from the Executive Officers Council (EOC) of the National Association of Home Builders (NAHB). Winning a Communications Award for Best Web 2.0 Program for an Association (more than 600 members).
“We are proud to be honored for our work building our Instagram,” said Megan Carroll Executive Director. “The goal was to reach a wider and more varied audience and introduce our skilled members (builders and associates) to those outside our area.”
Instagram Reels were introduced around 2020 to rival Tik Tok, and we immediately saw the value of the video styles to showcase our builders work. Teaching ourselves to utilize this tool, where more of our target market are, is essential to our marketing. Focusing mostly on our 2021 Parade of Homes, we would showcase homes and direct the social media user to our Parade website where they could take the virtual tour of the home. Ideally this creates an awareness of our Parade as a resource they could continue to come to for inspiration in their custom build.
The Association Excellence Awards is an annual program designed to recognize the outstanding accomplishments of state and local home builders’ associations and executive officers in the field of association management. EOC membership is comprised of the staff executives who direct more than 650 NAHB-affiliated state and local home builders’ associations representing more than 140,000 home builders in communities across the United States.
“It never ceases to amaze the work product that is created by local and state HBA’s throughout our NAHB federation. The shear cumulative effort embodied by all that submitted for AEA awards is beyond impressive,” said Brian Miller, EOC President and EVP of the BIA of Northern Kentucky.
“During these ever changing and challenging times in which we find ourselves it takes grit, determination, innovation and a spirit of entrepreneurship to successfully navigate the headwinds that face associations today. The volunteers, leaders and staff teams that represent the 2021 winners should take pride in knowing that they embody the true excellence we see day in and day out to run a vibrant and successful association. Well done!”
The winning entries will be added to the NAHB website, so that other executives and associations across the country can access and learn from them in order to provide better service to their own members and community.
Learn more about the Association Excellence Awards.